Press Release for World Nutrition Day

St. Louis-based non-profit Happy Bar needed a press release for a big push to raise $50,000 in order to give away 200,000 of their nutrient-rich snack bars to undernourished kids in India. Working from an original draft by the excellent team at Rhino Hyde, I re-vamped this for release:

World Nutrition Day: How Happy Bar Nutrition is Helping Resolve an Undernourishment Crisis


Cory Edwards Copywriter Press Release.png

ST. LOUIS, May 1, 2018 /PRNewswire/ -- The largest adolescent nourishment crisis in the world is in India, where one in every two children receive a less-than-adequate diet. In 2015, only 10% of children under 2 received proper nourishment. And according to UNICEF, poor nutrition in the first 1,000 days of a child's life leads to stunted growth, impaired cognitive ability, and reduced school performance.1

In response, international agriculturalists Jack Kennedy and Clare Augustine, PhDs, created Happy Bar, a tasty, healthy, protein-rich snack bar. Their St. Louis-based 501(c)(3), Happy Bar Nutrition, provides Happy Bars to needy children in India, where the diet is high in carbohydrates but low in protein.

Since 2014, Happy Bar Nutrition has given away over 350,000 bars to 500 children on a daily basis: at several leprosy colonies in Tamil Nadu; in a children's hostel in Coimbatore; and in an AIDS orphanage in Bangalore.

Happy Bars are manufactured in Bangalore, creating jobs in the community where Kennedy and Augustine also serve.

Happy Bar Nutrition believes in a future where everyone has access to a healthful diet. That's why, between today and World Nutrition Day (May 28), Happy Bar is raising $50,000 in order to give away an additional 200,000 bars to undernourished children. 100% of donations will bring nutrition and brighter futures to kids around the world.

Partner with Kennedy, Augustine, and other everyday heroes across our country to help solve the undernourishment crisis in our lifetime. The task is too large to do it alone, but we can do it together.

Donate between now and May 28, 2018, on the Happy Bar Facebook page ( or at Then join us on their Facebook page on May 29th to celebrate the results together!



SOURCE Happy Bar Nutrition

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