Arch City Audio Visual is a production company combines excellence with an attitude of caring and personal ownership. The assignment: create copy for their site's About Page that highlights these qualities. Drive sales by creating a specific call to action.
SeedTime.com is a Christian personal finance site. As a long-running blog, they cover topics from money management to time management. Their readership looks for great advice that doesn't necessarily need to be Bible-themed.
I created this bio for worship leader and recording artist Hollie Schlueter. Crafted with an eye toward women's ministry, we worked with the specific language of church and family to connect with her mostly female Christian audience.